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Various well-known company logos.

BrainCandy 75

The Three Word Brief. And why it is fame.

Read more BrainCandys and listen to podcasts.

Wooded cemetery with grave lights.

How people want to die tomorrow.

Study results: Death continues to lose fear, the church continues to lose importance: Dying shall have less psychological burden on those suffering from it!

Read article.

Food blogger baking in front of cell phone on tripod.

With the home office, baking became a trend (again).

Corona provided many restric­tions in every­day life, but cooking and baking were redis­co­vered by Gen Y and Gen Z. We describe here how strongly the context of baking became established in German households.

Read article.

Person beim Psychologen auf dem Stuhl - durchgestrichen

Wanted: The update on psychology in marketing.

Better psychodrama thinking and shaping the future from the context of today than getting lost in the past with psychological deep drilling. Also in marketing and market research. Away with the psycho-ballast!

Read more trade publications.

Burning star thrower close-up

Welcome 2022!

We wish everyone just bright and happy holidays and a fiery good start into the New Year.
Enjoy the contexts as they fall!


Foto von VDGE Strategieworkshop

Inspirierende Anstöße

Was muss der statio­näre Getränke-Einzel­handel tun, um im Zeit­alter von Amazon & Co. weiter­hin rele­vant zu bleiben?

Erfolgreicher Auf­takt des ersten VDGE-Strategie­workshops in Fulda.

Mehr lesen.