Photo: istockphoto.com / Mumemories
Photo: istockphoto.com / VLG
Consumer trends such as regionality, craftsmanship and sustainability are all the more effective for dairy brands if they are communicated to consumers in a targeted manner and are also recognised by them.Read more market research publications for free.
Composing: Arno Senoner auf Unsplash und baurka/Depositphotos
Breweries were hit hard during the pandemic. Tough times for brewers – but even tougher times for beer brands with declining per capita consumption and overcapacities. So what is to be done? How can this be countered?Read more market research publications for free.
Photo: ArtTim / istockphoto.com
Shortcut marketing for family businesses! 12 simple rules on how small and medium-sized businesses can get their marketing strategies on the road to success in times of crisis with a small budget!Read more market research publications for free.
Whether doctors’ personas help as a communication strategy and how over-psychologisation can be avoided …More healthcare market research publications for free.