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BrainCandy N°100
‘Awe’ by Dacher Keltner – the transformative power of wonder.
More braincandies to read and as podcast.
Photo: istockphoto.com / VLG
Successful branding from the chiller cabinet
Consumer trends such as regionality, craftsmanship and sustainability are all the more effective for dairy brands if they are communicated to consumers in a targeted manner and are also recognised by them.
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Composing: Arno Senoner auf Unsplash und baurka/Depositphotos
Brands in times of crisis – and still successful?
Breweries were hit hard during the pandemic. Tough times for brewers – but even tougher times for beer brands with declining per capita consumption and overcapacities. So what is to be done? How can this be countered?
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More everyday closeness for regional wells.
How brands in the mineral water market gain more fascination through schema breaks and contextual appeal.
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Efficient brand management in family-owned confectionery companies.
Shortcut marketing for family businesses! 12 simple rules on how small and medium-sized businesses can get their marketing strategies on the road to success in times of crisis with a small budget!
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Physician personas and the appropriate communicative approach.
Whether doctors’ personas help as a communication strategy and how over-psychologisation can be avoided …
More healthcare market research publications for free.