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K&A publication in: GETRÄNKEFACHGROSSHANDEL
Beer mixes, shandy & co. on the road to success: Feel-good with less alcohol for young people!
K&A publication in: markenartikel
Behavior is decided in contexts. The psychological understanding of contextual conditions and human decision-making behavior helps to achieve more brand success.
K&A publication in: Pharma Relations
Already relevant for a quarter of German patients today – soon even more important than the doctor?
K&A publication in: planung&analyse
Making brands more successful with contexts. If you want to understand buying behaviour better, it pays to look at the relevant context of the customer.
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How brands can actively shape change. And by involving consumers with a migration background!
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The regionality boom continues in volatile times. Why regional is psychologically booming, why regional brands have many untapped opportunities, read this article.
K&A publication in: HEALTHCARE MARKETING
For COPD therapy, physicians must overcome emotional hurdles to treatment success in smoking patients.
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K&A publication in: SG-Magazin
If you understand people on the basis of their everyday behavior, you can find efficient ways out of the crisis for brands.
© pontchen, photocase.de
Christmas, Halloween, Corona & Co.: Why contexts fuel the seasonal business for sweets and increase the want-to-have among consumers.
Foto: Composing Ina Kerckhoff
GenZ: Trick or treat. Digital or analog. For digital natives, this is apparently not a contradiction. To score points in the GenZ, brands should present themselves as regional as well as socially responsible and environmentally friendly.
The baby boomers are retiring and are the new best agers. Brands have played a major role for them since their youth. If brands are to inspire the over-55s today, they must efficiently facilitate their everyday lives.
Foto: Wil Stewart
K&A publication in: marke41
Consumer interest in beer and new beer styles is increasing, but overall sales are falling. A challenging task for brewers, especially in times of Corona!
