We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


Stimulus for occasion-related purchase.

Those who under­stand every­day contexts, win over new consu­mers through packa­ging communi­ca­tion. What does this mean for confectio­nery brands?

More trade publications.

BrainCandy 79

LUXURY BELIEFS. The new elitist means for distancing oneself from the the masses.

More braincandies to read and as podcasts.

The Better the Context … Succesful brands through context research

It is not the evaluation of brands in terms of attitude and sustain­ability that is rele­vant for purcha­sing, but above all con­crete occasions.

Read more trade publications.