We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.
With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.
We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?
People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!
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What to do about blinkered shopping in the recession?
To break out of the mental price spiral as a brand, it helps to address specific benefits in specific everyday contexts.
Read more market research publications.What consumers today expect from a beer tomorrow.
What will replace the light beer trend? What consumers expect from beer in the future. Insights from a study by K&A BrandResearch.
Read more trade publications for free.Milk boom without milk?
Why milk alternatives are in and why real milk needs new consumption occasions.
More market research publications for free.