We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.
With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.
We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?
People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!
News
BrainCandy 75
The Three Word Brief. And why it is fame.
Read more BrainCandys and listen to podcasts.How people want to die tomorrow.
Study results: Death continues to lose fear, the church continues to lose importance: Dying shall have less psychological burden on those suffering from it!
Read article.With the home office, baking became a trend (again).
Corona provided many restrictions in everyday life, but cooking and baking were rediscovered by Gen Y and Gen Z. We describe here how strongly the context of baking became established in German households.
Read article.