We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


BrainCandy 83

Life is too short for time management. Our productivity hacking leads to a dead end.

More braincandies to read and as podcast.

Increased practice efficiency, successful therapy.

Behavioral automations and key stimuli help context efficiency in the medical setting. Context communication also works in healthcare settings.

Read more trade publications for free.

Insights from the Friedwald-Jenseits study.

Why longevity displaces death and the status quo bias ensures little provision for death.

More trade publications.