We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


Generation new access to everyday life.

Branding is indispensable for long-term brand success. Communication helps when it triggers WOW and generates buying generates occasions to buy.

Read more market research publications for free.

What the oncologist`s heart burns for in everyday practise.

Wanting to stand up to cancer. How oncologists are looking for new therapy options to better face poor prognoses.

Read market research publications for free.

BrainCandy 90

Human beings are chronically conflicted animals.
The evolution of egalitarian behaviour.

More braincandies to read and as podcast.