We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


BrainCandy 78

What does it do to us when we are caught incessantly by disaster headlines? Exciting insights with good recommendations for our mental health.

Read more BrainCandys and listen to podcasts.

BrainCandy 77

The linearity bias hinders the successful transformation of Germany.

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How people want to die tomorrow.

Study results: Death continues to lose fear, the church continues to lose importance: Dying shall have less psychological burden on those suffering from it!

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