We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.
With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.
We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?
People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!
Consumer trends such as regionality, craftsmanship and sustainability are all the more effective for dairy brands if they are communicated to consumers in a targeted manner and are also recognised by them.Read more market research publications for free.
Breweries were hit hard during the pandemic. Tough times for brewers – but even tougher times for beer brands with declining per capita consumption and overcapacities. So what is to be done? How can this be countered?Read more market research publications for free.