We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


BrainCandy 75

The Three Word Brief. And why it is fame.

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How people want to die tomorrow.

Study results: Death continues to lose fear, the church continues to lose importance: Dying shall have less psychological burden on those suffering from it!

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With the home office, baking became a trend (again).

Corona provided many restric­tions in every­day life, but cooking and baking were redis­co­vered by Gen Y and Gen Z. We describe here how strongly the context of baking became established in German households.

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