We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


What to do about blinkered shopping in the recession?

To break out of the mental price spiral as a brand, it helps to address specific benefits in specific everyday contexts.

Read more market research publications.

What consumers today expect from a beer tomorrow.

What will replace the light beer trend? What consumers expect from beer in the future. Insights from a study by K&A BrandResearch.

Read more trade publications for free.

Milk boom without milk?

Why milk alternatives are in and why real milk needs new consumption occasions.

More market research publications for free.