We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

Learn more …

People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


Welcome 2022!

We wish everyone just bright and happy holidays and a fiery good start into the New Year.
Enjoy the contexts as they fall!

BrainCandy 72

Do you know Substack? A recommendation for the coming quiet days.

Read more BrainCandys and listen to podcasts.

Inspirierende Anstöße

Was muss der statio­näre Getränke-Einzel­handel tun, um im Zeit­alter von Amazon & Co. weiter­hin rele­vant zu bleiben?

Erfolgreicher Auf­takt des ersten VDGE-Strategie­workshops in Fulda.

Mehr lesen.