We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.
With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.
We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?
People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!
News
Stimulus for occasion-related purchase.
Those who understand everyday contexts, win over new consumers through packaging communication. What does this mean for confectionery brands?
More trade publications.BrainCandy 79
LUXURY BELIEFS. The new elitist means for distancing oneself from the the masses.
More braincandies to read and as podcasts.The Better the Context … Succesful brands through context research
It is not the evaluation of brands in terms of attitude and sustainability that is relevant for purchasing, but above all concrete occasions.
Read more trade publications.