We are passionate about strengthening brands based on research. Strong brands are physically and above all mentally present. ContextThinking® increases precisely this mental presence in a targeted way.

With Research & Consulting, we support our clients in successfully anchoring their brand in the relevant contexts.

We pass on our experience …

We help bring about a change of perspective. The focus is on people in their everyday contexts: where can the brand be anchored?

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People are our focus. We not only make people’s motives and needs visible to our clients, but bring them to life!

Marketing moves people. Read more …


BrainCandy N°100

‘Awe’ by Dacher Keltner – the transformative power of wonder.

More braincandies to read and as podcast.

Successful branding from the chiller cabinet

Consumer trends such as regionality, crafts­man­ship and sustain­ability are all the more effective for dairy brands if they are communi­cated to consumers in a targeted manner and are also recognised by them.

Read more market research publications for free.

Brands in times of crisis – and still successful?

Breweries were hit hard during the pandemic. Tough times for brewers – but even tougher times for beer brands with declining per capita consumption and over­capacities. So what is to be done? How can this be countered?

Read more market research publications for free.