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Industry expertise: Retail.
Retail is constantly changing. Its sales channels and contexts are by no means only stationary. And retail brands are also less and less just step-motherly own brands, but "real" retail brands. K&A analyses the context-dependent customer journey of purchase decisions and develops new market-psychological strategies on how to emotionally enhance buyer experiences. This applies to national/international retailers and their own brands as well as to regional retail concepts and B2B services (e.g. medium-sized craft enterprises).