K&A core competence since 1984! Qualitative and quantitative market research of all kinds, psychodrama studies as well as brand consulting for medium-sized companies underline the broad spectrum of expertise in confectionery, snack products, dairy products, meat and sausage products, delicatessen, bakery products, frozen foods to stationery, cosmetics and toilet paper. Everything that is important in everyday life. The context justifies the brand, especially with food.