How people communicate has always been a central concern of K&A BrandResearch. Not only electronic devices and their handling are the focus of the analysis, but also all forms of human interaction on the internet. Where people move digitally, in which contexts and to which key stimuli they become particularly active, and how virtual and real life mix in everyday life are frequent questions of our psychological market research. Regardless of whether it is social networks, online banking, e-commerce, leisure activities or dating.