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Target Group: Best Ager.
No segment is changing as drastically as the 50+ age group. Almost every one of the new Best Agers feels 10-15 years younger, which has an impact on market decisions. Not only does K&A have a great deal of expertise on this topic through our own psychological studies on Best Agers and generational marketing, but also through numerous clients and a lot of market research focusing on people in the "more mature age".