K&A HealthCare Research.

K&A HealthCare Research.

Healthcare insights that make an impact.

Psychologically sound, context-sensitive and regulatory to the point

For over 25 years, we have been supporting national and international healthcare companies in making informed decisions throughout the entire pharmaceutical product lifecycle (PLM) – from the early pipeline to the optimization of existing products. Over 700 completed studies form the basis for strategic security at every stage:

With relevant target groups in the healthcare sector. Whether specialists, pharmacists, patients, payers, or opinion leaders, we provide precise insights into the context of their decision-making reality.

We have extensive research experience across a broad spectrum of indications and therapeutic areas. These include oncology, autoimmune diseases, cardiology, neurology, dermatology, rare diseases, and OTC-relevant fields such as nutrition, pain, allergies, digestion, and the common cold.

We are familiar with the regulatory requirements in the healthcare sector and are regularly audited by international pharmaceutical companies as part of quality and compliance audits.

Whether first-in-class, orphan drug, or biosimilar: We provide robust insights that explain how target groups think, decide, and act. This enables you to take informed action in the areas of marketing, medical, market access, or market research and align your strategies with what truly works.

Secure positioning of products through market research throughout the entire lifecycle:

1. Early Stage and Development

Target group needs in preclinical and phase I–III
Understanding of indications, disease framing and unmet need
Target Product Profile Testing (TPP)

2. Pre-Launch and Launch

Positioning, communication, messaging
Stakeholder mapping and KOL understanding
Advertising tests / campaign evaluation
Drivers and barriers

3. Growth and Competitive Strategy

Competitive analyses and market reactions
Portfolio analysis
Indication extension / line extension
Switching scenarios

Our methods in healthcare market research are customized to meet your needs:

Qualitative research for questions about perception and rational and emotional decision-making patterns. We work with customized psychological formats and realistic conversation simulations.

The K&A Psychodrama^® workshop (4-8 hours with 6-10 HCPs) is ideal for recognizing hidden decision-making processes in realistic everyday situations
K&A video drama, conversation lab (folder test), creative focus groups and conversation lab for direct dialogue optimization
HCP Journey and Patient Journey to better understand needs and expectations in healthcare
A psychological individual exploration explores not only opinions but also underlying motives
In a K&A brand workshop (customer-internal), we identify together context-dependent mechanisms of action in everyday consumer life

Quantitative methods for specific decision-making and impact questions, from proven market mechanics to specially developed tools such as our eMOT^® advertising effectiveness test.

Usage and attitude study for market segmentation
Concept testing (folder, campaign, visual) for early feedback on the potential of a product or service concept
eMOT^® advertising effectiveness test
Patient Journey
Advertising tracking
Congress Tracking

Discover with us what your product really triggers in the minds of your target groups and the right ways to communicate it effectively.

Write to us!