K&A has expertise in media and publishing market research.

Understanding target groups: Identify what readers or viewers really want and need.

Identifying trends: Staying current and Adapt content to changing preferences.

Analyse competition: In which contexts do which media brands come to the target group's mind and how can you positively influence this?

Product development: Create media products that are tailored to market needs.

Monetisation: Find effective ways to market content and increase revenue.

In short: K&A market research enables media and publishers to deliver relevant content, to hold their own in the market and to do business successfully.