Social organisations, although often non-profit, need marketing just like commercial enterprises. Here are some reasons why marketing is essential for social organisations:

1. Increase visibility: There are many social institutions that offer similar services. Demographic trends offer a very large potential. Through targeted marketing, one can stand out from others and reach the target groups more effectively.
2. Resourcing: Social organisations often rely on donations, grants or volunteer support. Effective marketing helps to reach and convince potential supporters and donors.
3. Build trust: Transparent and authentic marketing can strengthen the public's trust in the work of a social institution.
4. Effective communication: Marketing offers tools and strategies to communicate messages clearly and convincingly, whether to the target group, donors or the general public.